In
collaboration with Lin and Jirsa Creative, The 12 is releasing four dynamic
videos that capture a real life look at individuals who chose to take what many
may have seen as a mess, and turn it into a message. Alongside both of The 12’s
Co-Founders, Josh Boyd and Derek Graham, who also chronicled their challenging
path to health and wellness, member Todd Palmateer and trainer Sarah Gillette
chose to share their stories. Opening up about drug addiction, eating
disorders, cancer battles and intimacy issues, the collective hope is that
these videos will resonate with men and women who may be going through some of
the same battles and yearn for change. “People don’t attain life lessons from
constantly winning. Life lessons are learned though pain, trials and tribulations”,
said Co-Founder Josh Boyd.
Unveiled
during a private viewing party including only The 12’s executive team, Lin and
Jirsa Creative, Sarah Gillette, Todd Palmateer and Cindy Zappala (Todd’s Mother
in Law), nervous anticipation gave way to tears of joy as each 3-4 minute video
played. Utilizing a team of nearly 20 individuals from the Lin and Jirsa
Creative team to capture 10 hours of video footage combined with more than 8
hours of audio recording, Founder Pye Jirsa had his work cut out for him. “It
was such an incredible experience to produce these videos for The 12, truly an
honor, as myself and my team have experienced firsthand how The 12 changes
lives”, said Pye as he addressed the intimate room of guests.
Speaking
candidly prior to watching Todd Palmateer’s video, both Todd and his late wife
Sabrina’s mother shared how much of an inspiration Sabrina was, and still is,
to Todd. As the male winner of The 12’s
2015 $10,000 12 Week Fitness Challenge, Todd embarked on his health and
wellness journey, while in the midst of it all, Sabrina began to fight her
second battle with cancer. Group Training Manager Tricia Buck recalled what it
was like to guide Todd during his workouts, “He put his heart and soul into
every workout because he wasn't doing it for himself...he was doing it for
Sabrina. At least weekly he would say to
me - I'm going to win this thing. I've
got to do it. Sabrina's already so proud. I cannot let her down, and I can't
let you down either.” In reflecting on what it was like to watch Todd and
Sabrina workout together, Tricia shared, “Sabrina brought out two
characteristics in Todd that only she could: the best and the beast! Though I was only able to have them together
in a handful of classes before she was no longer able to participate, it was
evident that she was always there with him.” Creative Director Pye Jirsa added,
“Although Sabrina lost her physical battle with cancer, in my opinion, she
actually won it.”
“A
lot of people have felt so sorry for me for everything that has happened, but
the truth is, I am one of the luckiest people in the world. Because, people can
spend their whole life and not find their soulmate or the love of their life or
have a love even close to what Sabrina and I had. She was my inspiration to win
the challenge, to workout, to get healthy. Still to this day she is my
inspiration to continue the 12Life, to continue being healthy”, said Todd
Palmateer.
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